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How Can a Business Benefit from Aerial Photography?

February 25, 2016
helicopter ride nyAerial photography isn’t just for postcards purchased by tourists, and they don’t only have to be taken by GoPros strapped to the front of a skydiver’s helmet either. No, aerial photographs can also greatly benefit businesses and can be taken by professional photographers not falling at 200 miles per hour. Keep reading to discover the many benefits businesses can reap from professional aerial photography.
Real Estate Companies – Real estate companies can greatly benefit from aerial photography because the true shape, size, and layout of a home can be properly captured. For potential buyers who want to see the home and its property as a whole, aerial photography does the best job of showing true dimensions. Ditch the blueprints and photo albums and give clients what they’re looking for… an aerial shot of the home and all its beauty.
Resorts – Aerial shots of resorts and outdoor amenities are perfect for the resort website. One of the first things potential visitors look at when visiting a resorts website is photos; they want to see exactly what they might be paying for. Most resorts feature pages upon pages of photos: photos that display the pool, indoor and outdoor amenities, bedrooms, lounge areas, the lobby, and much much more. Potential guests can become lost in the thousands upon thousands of photographs and become confused when it comes to the facility’s actual layout. In order to give future guests the most accurate portrayal, upload a beautiful aerial shot of the resort. Doing so will give potential visitors the best sense of how the resort is set up.
Construction Sites – Construction companies can benefit greatly from aerial photography in a few different ways. First of all, if a contractor, sponsor, or backer wants to see the progress of a particular job, an aerial shot would best portray the work that has been done. Benefactors want to see progress, not be told that progress has occurred. In order to show him that the job is underway, hand him an aerial photograph. Through aerial photography, no corners can be cut and no details can be left uncaptured.
Marketing and Branding – The previous are only a few of the many ways specific businesses can use aerial photography to their advantage. On a broader spectrum, all companies and businesses can use aerial photography for marketing and branding purposes. It is rare that photographs are shot from an aerial vantage point. Since they are so rare, most people find their eyes drawn to shots with a bird’s eye view. Any business can increase his or her visual appeal by utilizing unique aerial photography. Branding strategies can also be greatly influenced by this type of photography.
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